The Bachelor in Tourism Management at Athens International College is designed for students who wish to build a successful career in one of the world’s most dynamic and international industries.
Studying in Athens, a city at the heart of one of the world’s leading tourism destinations, students gain a strong foundation in tourism, hospitality, business and customer experience. The programme combines academic knowledge with practical insight, preparing graduates to understand the needs of international travellers, tourism businesses and destination markets.
Through a balanced curriculum, students develop the managerial, communication and analytical skills required to work effectively in hotels, travel organisations, tourism enterprises, destination management companies and related service industries.
Tourism is a global industry shaped by culture, mobility, digital transformation, sustainability and customer expectations. This programme introduces students to the principles and practices of tourism management, helping them understand how tourism businesses operate and how destinations compete in an international environment.
Students explore key areas such as hospitality operations, tourism marketing, service management, destination development, business administration and sustainable tourism. Emphasis is placed on developing professional skills, cultural awareness and the ability to respond to the changing needs of visitors and organisations.
The programme is suitable for students who are interested in tourism, travel, hospitality, customer service, events, destination management and international business.
Students develop a broad understanding of the tourism and hospitality sector, including how tourism organisations are managed, how services are designed and delivered, and how destinations attract and retain international visitors.
The programme supports the development of practical business skills, including communication, teamwork, problem-solving, customer relationship management and decision-making. Students also gain insight into tourism marketing, operational management, sustainability and the role of technology in the modern tourism industry.
By the end of the programme, graduates are able to analyse tourism trends, understand customer expectations and contribute effectively to the management and development of tourism-related organisations.
Graduates of the Bachelor in Tourism Management may pursue career opportunities in areas such as:
Tourism and hospitality management
Hotel and resort operations
Travel agencies and tour operators
Destination management organisations
Event and conference management
Customer experience and guest relations
Tourism marketing and sales
Airline, cruise and travel services
Sustainable tourism and cultural tourism organisations
The programme also provides a strong foundation for further postgraduate study in tourism, hospitality, business management or related fields.
Studying Tourism Management at Athens International College gives international students the opportunity to develop their academic and professional skills in a country with a strong global reputation in tourism and hospitality.
The programme helps students connect theory with practice and understand the real challenges faced by tourism businesses and destinations. By studying in Athens, students are exposed to a vibrant tourism environment, international visitors and a service economy that plays a central role in the country’s development.
Graduates are prepared to pursue career opportunities in tourism and hospitality organisations, travel agencies, hotels, resorts, tour operators, event companies and destination management organisations.
Management Accounting introduces students to the role of accounting information in planning, control and managerial decision-making. Students examine cost behaviour, budgeting, performance measurement and short- and long-term decision-making techniques. The module helps students understand how management accounting supports resource allocation, operational efficiency and strategic business decisions in competitive and changing environments.
Business Statistics develops students’ ability to collect, analyse, interpret and present quantitative data for business decision-making. Students are introduced to descriptive statistics, probability, data presentation and basic statistical inference. The module helps students transform data into useful information and supports the development of analytical skills required for research, management and evidence-based business practice.
Operations Management introduces students to the design, management and improvement of organisational processes. Students explore capacity, quality, customer service, supply chains, inventory, location, layout and process efficiency. The module highlights the strategic importance of operations in both service and business environments, helping students understand how effective operations support productivity, customer satisfaction and organisational performance.
Introduction to Marketing presents the core principles of marketing and its role within modern organisations. Students examine the marketing environment, consumer behaviour, market research, segmentation, targeting and positioning. The module helps students understand how organisations identify customer needs, create value and develop marketing strategies that support competitiveness, customer engagement and long-term business success.
Business Finance introduces students to key financial concepts used in corporate and personal finance. Students examine financial markets, risk and return, investment principles, sources of finance and the time value of money. The module provides a foundation for understanding how organisations are financially structured and how financial planning supports profitability, sustainability and business growth.
Business Environment explores the external factors that influence organisations and international business activity. Students examine economic, political, legal, social and global forces, as well as international trade, market conditions and the role of multinational enterprises. The module helps students understand how organisations adapt to complex environments and make informed decisions in competitive and global markets.
Human Resources Management introduces students to the strategic and operational role of managing people in organisations. Students explore recruitment, selection, training, development, motivation, reward and employee relations. The module highlights the importance of aligning HR practices with organisational strategy and helps students understand how effective people management contributes to performance, engagement and long-term success.
Marketing Practice develops students’ understanding of the marketing mix and its application in real business contexts. Students examine product and service decisions, pricing, distribution, branding and integrated marketing communications. The module helps students understand marketing as a cross-functional activity and supports the development of practical skills for planning and implementing effective marketing actions.
Consumer Behaviour explores how and why individuals make purchasing decisions. Students examine motivation, perception, attitudes, decision-making processes, loyalty and the factors that influence consumer choices. The module helps students understand how consumer insights inform marketing strategy, customer experience and value creation, particularly in competitive service, tourism and hospitality environments.
E-Business in Tourism and Hospitality examines the role of digital technologies in tourism services and customer engagement. Students explore online platforms, global distribution systems, digital communication, e-tourism tools and the use of websites and digital channels by tourism businesses. The module prepares students to understand how technology transforms tourism operations, marketing and customer relationships.
Hospitality Operations introduces students to the management of services and operational processes in hospitality organisations. Students examine service quality, operational efficiency, customer experience and performance improvement. The module helps students understand how hospitality operations contribute to business success and how managers can use qualitative and quantitative approaches to improve service delivery in tourism-related environments.
Tourism Business examines the structure, operation and development of businesses within the tourism and hospitality sector. Students explore the roles of hotels, travel agencies, airlines, car rental companies, tour operators and other tourism enterprises. The module helps students understand industry trends, operational challenges and the wider social and economic impact of tourism activity.
Customer Relationship Marketing focuses on the development and management of long-term customer relationships. Students examine CRM systems, promotional strategies, customer loyalty, direct marketing and data-supported decision-making. The module helps students understand how organisations use customer information and digital tools to design, implement and evaluate relationship marketing actions in competitive service environments.
Public Relations, Events and Activities introduces students to the planning and management of communication activities, events and public relations programmes. Students examine sponsorship, exhibitions, volunteering, stakeholder engagement and event-based communication. Through case studies, they develop the ability to evaluate PR actions, identify weaknesses and propose practical improvements for tourism, hospitality and business contexts.
Tourism Services Marketing explores the distinctive characteristics of marketing services rather than physical products. Students examine service quality, customer satisfaction, customer-provider interaction, relationship building and service experience design. The module uses tourism and hospitality examples to help students understand how organisations attract, retain and satisfy customers in competitive service-based markets.
Management Research prepares students to conduct structured research in business and management. Students examine research design, problem definition, data collection, sampling, qualitative and quantitative methods, data analysis and report writing. The module develops practical research skills and provides an important foundation for the final project and for evidence-based decision-making in professional contexts.
Global Business introduces students to the strategies and practices of international business in the context of global markets and competition. Students examine international environments, cultural differences, market selection, entry modes and the management of cross-border operations. The module equips students with tools for analysing global business challenges and developing appropriate international strategies.
Strategic Management focuses on how organisations develop and sustain competitive advantage. Students examine business models, industry positioning, internal capabilities, external forces and strategic decision-making. Through case studies, they learn how to analyse complex business situations, evaluate strategic options and understand the factors that shape organisational direction and long-term performance.
Tour Operators Management examines the role of tour operators within the wider tourism value chain. Students explore the structure, operations, marketing and management of tour operating businesses, as well as their relationships with other tourism enterprises. The module helps students understand the complexity of designing, organising and delivering tourism products in competitive markets.
The Final Project enables students to investigate a focused business or tourism-related issue through independent research. Students conduct a literature review, develop a research framework, collect and analyse data, and present conclusions and recommendations. The project develops research, analytical and problem-solving skills and demonstrates the student’s ability to apply academic knowledge to a real business context.
Entrepreneurship and Innovation explores how new ideas are developed, evaluated and implemented in different organisational contexts. Students examine creativity, entrepreneurial behaviour, innovation management and value creation. The module highlights that innovation is relevant not only to start-ups, but also to public, private and non-profit organisations seeking to adapt, improve and grow.
Strategic Marketing in Tourism and Hospitality develops students’ ability to analyse and plan marketing strategy for tourism-related organisations. Students connect previous marketing knowledge with the specific needs of the tourism and hospitality industry. The module examines market positioning, competitive strategy, customer experience and case studies, helping students design strategic marketing approaches for tourism businesses.
Financial Management in Tourism Organisations examines how financial decisions affect businesses operating in the tourism industry. Students explore risk and return, cost of capital, investment appraisal, financing decisions and financial planning under uncertainty. The module helps students understand how financial management supports sustainable decision-making and long-term performance in tourism and hospitality organisations.
The Final Project continues across the final year and allows students to complete an independent research assignment on a business or tourism-related topic. Students analyse evidence, apply appropriate research methods and produce a structured final report. The project strengthens academic, analytical and professional skills while demonstrating readiness for employment or further study.
Academic Requirements
Secondary Education Diplomas -
Candidates should be holders of one of the following:
- A High School Leaving Certificate or equivalent
- International Baccalaureate (IB) Diploma
- Class 12 (CBSE, ISC, State Boards) is accepted
Applicants must be aged 17 or above at the date of registration. Each application is considered on its individual merits.
Certified Knowledge of English
- IELTS (Academic): 6.0 overall, minimum 5.5 in each component
- TOEFL Internet Based (iBT): 78 overall (minimum 21 in Reading and Writing, 19 in Speaking and Listening)
- Pearson Test of English (Academic): 54 overall, minimum 54 in Reading and Writing
- Cambridge English: Advanced (CAE): Pass
Any other recognised certificate providing advanced knowledge of English (CEFR B2 or above).
All non-EU students should apply for a student visa at the Greek consulate of their own country, or one in a neighbouring country.
A valid student entry visa is necessary in order to apply later, after the arrival in Greece, for a student residence permit since, according to the Greek Immigration Law, all international students wishing to live temporarily in Greece must apply for a student residence permit at the relevant Immigration office in Thessaloniki or Athens.
In general, the documents that will be required from you by the Greek Embassy or Consulate in your country, to apply for a student visa are the following:
- A valid passport or other travel identification documents
- A letter of acceptance issued by the College
- Proof of financial support
- An official “health certificate”, from a health institution in the applicant’s country, declaring that the student does not carry any transmitted (contagious) diseases (translated into Greek and legalized)
- An official certificate that the applicant has no criminal record (Translated into Greek and notarized)
- 2-4 passport size pictures
- Evidence in writing of efficient knowledge of the English Language
- A completed application form, given by the Consulate
After of your acceptance of our offer, the Department of Student Services will send you specific guidelines and certificates that you can use for the visa application process.