This innovative program prepares students to face the opportunities and challenges of digital transformation. Students will develop a digital and innovative mindset, acquire new perspectives, practical tools and skills that allow them to think differently.
They will acquire knowledge that will enable them to develop new strategies, implement changes and manage innovations. By completing the program, participants will be able to successfully face all the challenges of the Digital Age by analyzing new business models and the impact that technology has on behavior and organizational changes.
As an MBA student in Digital Transformation, you will:
• Study the core subjects of an MBA program such as finance, marketing and strategy, while learning about Industrial Revolution 4.0 and business intelligence,
• Learn how to use data to make strategic decisions, mitigate the risks of the digital age and drive business innovation,
• Broaden your technical and managerial knowledge, while deepening your strategic thinking skills and developing your leadership abilities
Requirements for enrollment in postgraduate study programs
- Higher Education Degree (TEI or AEI) or professional qualifications
- Professional experience
For the MBA, individuals with significant professional experience, who hold managerial positions, are also admitted, without requiring a first TEI/AEI degree, after an admission interview.
To enroll in the MBA, you complete an application, which is evaluated on a case-by-case basis. Your ability to read texts in English will be examined in an interview. As you already work in businesses, services and organizations, you are expected to have a satisfactory level of knowledge of English, which allows you to understand texts in English. This will be examined during the interview.
Supporting Documents
- Copy of Degree or professional qualifications
- Four ID photos (color – 3x4.5)
- Copy of ID
- 2 Letters of Recommendation
- Employment Certificate
- CV
By enrolling in Athens International College, students are simultaneously enrolled in the University of Winchester, which also issues the corresponding student ID.
Το πρόγραμμα έχει σχεδιαστεί για:
• Leaders που θέλουν να βοηθήσουν την οργάνωσή της επιχείρησής τους, ώστε να γίνει πιο ευέλικτη, μετατρέποντάς την σε όχημα καινοτομίας,
• Senior Executives και στελέχη από όλους τους επιχειρηματικούς τομείς που θέλουν να ανανεώσουν και να εμβαθύνουν τις γνώσεις τους, αναζητώντας την γνώση που απαιτείται για να ηγείσαι σε έναν ψηφιακό κόσμο, μέσα από την ανάπτυξη της στρατηγικής κατανόησης, της οργανωτικής σοφίας και των ικανοτήτων που βασίζονται στην καινοτομία,
• Executives και Senior Managers που επιθυμούν να εμβαθύνουν στην κατανόηση του ψηφιακού μετασχηματισμού των επιχειρήσεων και να χτίσουν τις δικές τους δυνατότητες σε στρατηγική, ηγεσία και καινοτομία,
• Managers που βλέπουν το μέλλον τους στον τομέα της ψηφιοποίησης και της επιστήμης δεδομένων και θέλουν να αποκτήσουν την απαραίτητη γνώση,
• Αναλυτές δεδομένων, Data scientists ή Experts από τον τεχνικό τομέα που θέλουν να εμβαθύνουν τις ηγετικές τους δεξιότητες και να αποκτήσουν μια καλή κατανόηση των γενικών θεμάτων Διοίκησης μαζί με τη γνώση καινοτόμων τομέων όπως AI, AR κλπ,
• Επαγγελματίες που θέλουν να εμβαθύνουν τις γνώσεις τους και να χτίσουν την ικανότητά τους να καινοτομούν και να μεταφράζουν αυτές τις δεξιότητες σε ανταγωνιστικό πλεονέκτημα για τον οργανισμό τους ή για τον εαυτό τους ενεργώντας ως Σύμβουλοι Επιχειρήσεων, Σύμβουλοι Ψηφιακού Μετασχηματισμού κ.λπ.
The module is focused on understanding, evaluation and analysis of information systems and quantitative data, building up from statistical concepts and data to more advanced techniques and models, which are used in business.
As human resources are almost inevitably central to the activities of any organisation, this module attempts to combine both relevant academic theory and practical utility by linking the strategic dimension of human resource management to the everyday role of line managers who are now increasingly seen as important - or even central - to effective employee performance. The sessions therefore touch upon corporate strategy to introduce the context for HRM theory, and then concentrate on the role(s) of the HR Department, Introductory Employment Law, Managing Diversity and Equal Opportunities, Performance Management, Change Management, and conclude on The Role of the Line Manager in an attempt to integrate and provide a comprehensive overview.
Financial Management is concerned with the financial performance and financial position of an organisation. It is also concerned with the financial decisions that an organisation may have to make such decisions will impact upon such issues as pricing and volume, financing and capital structure, cash management and dividend policy.
The module introduces students to the principles of operations management with a bias towards service operations. The context of operations management within an organisation's business strategy is also explored. In addition, the module provides an introduction to project management, including the allocation of resources, using a practical approach through the application rather than the drawing of network diagrams. Core factual material is provided through case studies and interactive lecture sessions
This module introduces students to marketing, explaining the importance of a marketing orientation. The course takes students through the stages of developing, testing and implementing a marketing strategy, and aims to develop an understanding of the key marketing concepts and how these relate to organisational performance. Students will learn how to conduct detailed environment analysis, how to develop appropriate segmentation, targeting, and positioning strategies, and how to prepare marketing plans with appropriate mix activity and control mechanisms. The course includes the financial implications of marketing mix activity and the assessment of risk.
The module introduces the concept of busianess environment and how it could be analysed for strategic decision-making. It also trains students to apply appropriate models and frameworks to evaluate risks that affect organisations and their business portfolio.
This module involves an appreciation of what is happening outside the organization (in terms of the environment/ industry/ market etc) as well as internally (culture, structure etc.) as well as how they might go about the process of managing change. A significant number of tools and techniques will be introduced, but the idea is that by the end of the module students will be able to combine the insights from a range of these techniques to give a multi-faceted view of the organization, its situation and what it should do.
The module explores strategy as a disputed field and emphasises the need to understand cultural, social and ethical issues as well as economic factors that underpin the development of strategy in organisations. It trains students to develop the ability to engage more fully with the strategic discourse of their own and other organisations. The module will provide critical examination of tools, models and concepts for implementing sustainability strategies and policies in businesses and organisations. It will review current and evolving ideas and concepts in the context of drivers for business change required in order to respond to pressing sustainability and responsibility challenges. The module will investigate practices, innovations and evolving ideas for embedding sustainability and will emphasize in developing sore competencies through Knowledge Management and Learning Organisation theories
This module focuses on developing individual leadership skills with a particular emphasis on maximizing creativity at the individual, team, and organizational levels. Sessions will examine a range of current leadership theories, including transformational leadership, illustrated with examples and integrated with practical exercises. In addition to the theoretical foundations, there is a strong emphasis on personal development. Students will assess their own leadership style using established measures and use relevant theory to write an action plan to guide their own professional development. The assignment will require application of theory and critical analysis to aid development of leadership skills and style.
The “Digital Transformation and Project Management” module introduces students to the principles of digital transformation and project management and explains how globalization and digital technologies have accelerated disruption almost in every industry (traditional or not). All digital transformations introduce changes into organizations and these changes are projects implemented using project management.
The context of digital transformation and project management within an organisation transformation strategy is explored in order to close the gap between the “as-is present state” and the “to-be future state”. Also, this module covers setting up the right teams needed to support digital-read strategies and the execution of digital strategies using project management. Core factual material is provided through case studies and interactive lecture sessions.
The module introduces students to the significant developments in the form of recent and future industrial revolutions. The module focuses on the impact of a range of technologies in the creation of new business models and practices. Different technologies are discussed in detail with emphasis on how they transform the way organisations conduct their business, as well as the creation of new revenue streams.
The module introduces students to the principles of digital innovation and technological entrepreneurship. The module focuses on how technology can play an important role for turning modern organisations in successful businesses. The module covers a range of topics that can trigger the development of new business initiatives offering organisations competitive advantage.
The module introduces students to the principles of business intelligence and data analytics. Emphasis is given on how different techniques can be used for manipulating business datasets and extracting information and knowledge useful for business decisions. The module also investigates the role of Business Intelligence in modern organisations.
The modules aim is to introduce students to issues of securing knowledge about the human behaviours in work places through the design of research projects, collection and analysis of data, and presentation of results. The module focuses on skills and knowledge necessary for the successful completion of a research project.
The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing theories. The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.
