The program is aimed at all employees in the tourism sector and managers who work or have contact with tourism organizations and businesses. The goal is to help students in the management of tourism services by providing the theoretical background and practices that will allow them to cope with the demanding tourism sector. This program maintains all the advantages of the MBA, namely the expansion of knowledge, which covers the entire range of functions of a business, an organization, while at the same time providing the possibility of specialization in the field of tourism business management.
The MBA program with specialization in Tourism Business Management consists of two years of part-time study with meetings every fortnight, Friday afternoon and Saturday morning. After the completion of the first year, which is a year of infrastructure, the second year follows, which is a year of specialization and is completed with the preparation of the Diploma Thesis.
Start:
October for the Winter semester / March for the Spring Semester
Duration:
2 years
Study hours:
Friday afternoon & Saturday morning, every 15 days
Language:
Greek
Requirements for enrollment in postgraduate study programs
- Higher Education Degree (TEI or AEI) or professional qualifications
- Professional experience
For the MBA, individuals with significant professional experience, who hold managerial positions, are also admitted, without requiring a first TEI/AEI degree, after an admission interview.
To enroll in the MBA, you complete an application, which is evaluated on a case-by-case basis. Your ability to read texts in English will be examined in an interview. As you already work in businesses, services and organizations, you are expected to have a satisfactory level of knowledge of English, which allows you to understand texts in English. This will be examined during the interview.
Supporting Documents
- Copy of Degree or professional qualifications
- Four ID photos (color – 3x4.5)
- Copy of ID
- 2 Letters of Recommendation
- Employment Certificate
- CV
By enrolling in Athens International College, students are simultaneously enrolled in the University of Winchester, which also issues the corresponding student ID.
The module is focused on understanding, evaluation and analysis of information systems and quantitative data, building up from statistical concepts and data to more advanced techniques and models, which are used in business.
As human resources are almost inevitably central to the activities of any organisation, this module attempts to combine both relevant academic theory and practical utility by linking the strategic dimension of human resource management to the everyday role of line managers who are now increasingly seen as important - or even central - to effective employee performance. The sessions therefore touch upon corporate strategy to introduce the context for HRM theory, and then concentrate on the role(s) of the HR Department, Introductory Employment Law, Managing Diversity and Equal Opportunities, Performance Management, Change Management, and conclude on The Role of the Line Manager in an attempt to integrate and provide a comprehensive overview.
Financial Management is concerned with the financial performance and financial position of an organisation. It is also concerned with the financial decisions that an organisation may have to make such decisions will impact upon such issues as pricing and volume, financing and capital structure, cash management and dividend policy.
The module introduces students to the principles of operations management with a bias towards service operations. The context of operations management within an organisation's business strategy is also explored. In addition, the module provides an introduction to project management, including the allocation of resources, using a practical approach through the application rather than the drawing of network diagrams. Core factual material is provided through case studies and interactive lecture sessions.
This module introduces students to marketing, explaining the importance of a marketing orientation. The course takes students through the stages of developing, testing and implementing a marketing strategy, and aims to develop an understanding of the key marketing concepts and how these relate to organisational performance. Students will learn how to conduct detailed environment analysis, how to develop appropriate segmentation, targeting, and positioning strategies, and how to prepare marketing plans with appropriate mix activity and control mechanisms. The course includes the financial implications of marketing mix activity and the assessment of risk.
The module introduces the concept of business environment and how it could be analysed for strategic decision-making. It also trains students to apply appropriate models and frameworks to evaluate risks that affect organisations and their business portfolio.
This module involves an appreciation of what is happening outside the organization (in terms of the environment/ industry/ market etc) as well as internally (culture, structure etc.) as well as how they might go about the process of managing change. A significant number of tools and techniques will be introduced, but the idea is that by the end of the module students will be able to combine the insights from a range of these techniques to give a multi-faceted view of the organization, its situation and what it should do.
The module explores strategy as a disputed field and emphasises the need to understand cultural, social and ethical issues as well as economic factors that underpin the development of strategy in organisations. It trains students to develop the ability to engage more fully with the strategic discourse of their own and other organisations. The module will provide critical examination of tools, models and concepts for implementing sustainability strategies and policies in businesses and organisations. It will review current and evolving ideas and concepts in the context of drivers for business change required in order to respond to pressing sustainability and responsibility challenges. The module will investigate practices, innovations and evolving ideas for embedding sustainability and will emphasize in developing sore competencies through Knowledge Management and Learning Organisation theories.
This module focuses on developing individual leadership skills with a particular emphasis on maximizing creativity at the individual, team, and organizational levels. Sessions will examine a range of current leadership theories, including transformational leadership, illustrated with examples and integrated with practical exercises. In addition to the theoretical foundations, there is a strong emphasis on personal development. Students will assess their own leadership style using established measures and use relevant theory to write an action plan to guide their own professional development. The assignment will require application of theory and critical analysis to aid development of leadership skills and style.
The module introduces students to the concepts and function of both entrepreneurship and innovation within organisations and nations today. Entrepreneurship is defined using the management approach as a characteristic pattern of management behaviour which has innovation outcomes. Entrepreneurship is a pattern of behaviour capable of application to all types of organisation – public sector, not-for-profit and commercial organisations. Every organisation requires innovation expressed as a need to introduce and “make new things happen” for one reason or another. It might be to create profit and wealth; alternatively it might involve social innovation of benefit to a particular community. Both are required by an economy to ensure the prosperity and well-being of its citizens. The module particularly addresses entrepreneurial capability and the development of enterprising skills and knowledge in the areas of creativity, information seeking and analysis, planning, and networking within the entrepreneurship arena or community.
The module provides a critical review of the concepts of business ethics, corporate social responsibility, and stakeholder management and enables students to analyse, evaluate, and formulate business decisions in the light of ethical and societal considerations. Particular emphasis is put on current corporate practice and recent regulatory developments in order to provide the students with an up – to- date understanding of the fast –moving field. The module draws on and engages with the ongoing debate concerning the role of business organisations as future generators of ‘sustainable value’ for business and society at large. This is then placed in the context of functional discipline areas through topics such as accounting standards, corporate governance, green marketing, social entrepreneurship, employee wellbeing, sustainable innovation and global supply-chain management. The implications of these principles for student’s own leadership practices are considered, introducing the concept of ‘responsible leadership’ from different organisational, national, cultural and ethical perspectives.
Course has an emphasis on managerial applications and practical problems that occur in managing a Tourism organization. Gaining knowledge of managing and handling the peers and the subordinates. Equipping students with valuation tools for handling complex problems that arise in the management of the Tourism organizations.
The aim of the course is to develop an in depth understanding of jow Services Marketing contrasts with product marketing activities, to critically evaluate the importance of Services Marketing to all developed/service dominated economies, to understand in breadth and depth critical aspects of Services Marketing and the impact of these disciplines on the business ethos of organisations, to access special issues in marketing of tourism products and services.
The modules aim is to introduce students to issues of securing knowledge about the human behaviours in work places through the design of research projects, collection and analysis of data, and presentation of results. The module focuses on skills and knowledge necessary for the successful completion of a research project.
The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing theories. The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.
